Euro Games Cardiff 27
The challenge.
EuroGames Cardiff 2027 needed a launch film that could capture the spirit of the event before it existed. The goal was to sell Cardiff as a city, not just a venue, and make the LGBTQ+ sporting community across Europe feel genuinely welcomed.
Our approach.
We spent several days filming across the city with LGBTQ+ sports clubs, working with local athletes to bring real energy and authenticity to the screen. Welsh icon Catrin Feelings voiced the film and made a cameo to round it off with a proper Welsh welcome.
The outcome.
The finished film became the first ever promotional piece for what will be the 24th edition of EuroGames and the first time the event has come to the UK.  It launched publicly to mark Cardiff’s place on the map ahead of the event in July 2027.
Planning something like this?
Tell us about your next project. We made this one for Euro Games and we are happy to talk through what would work for you.
