Brand Content
Tech on Tour
The challenge
Twice a year this tech giant launches a whole range of new devices. One way of promoting the new technical wonders is through experiential marketing.
They approached AOTV to make highlight videos for their events and help bring more customers come in and try out the new devices.
Our approach
At the start of each tour, we would come and film the first edition of each event. Interview staff and customers about their experience of the event. Back at HQ we turned it into a series of engaging social media videos.
