Code Your Future

Code Your Future trains refugees, asylum seekers and people from disadvantaged backgrounds into working software developers, then places them with employers. Their harder task is convincing those employers that a graduate from a non-traditional route is a serious hire and not a risk or a charity gesture. They needed a film that made that case to industry directly and could open doors with new partner companies. The brief spanned multiple locations, including hiring partners such as Capgemini and the Financial Times, so it had to hold together as one story rather than a set of unrelated interviews.

We produced an interview-led film that lets three groups make the argument between them: hiring partners who vouch for the talent, graduates who show what they have gone on to build, and Code Your Future's leadership framing the ask to industry. We filmed across partner sites and captured supporting footage to carry the interviews, then structured the edit so the separate voices build a single line, that these are people who contribute from day one. Keeping it in their own words, rather than narration or claims from the charity itself, is what gives it weight with a sceptical hiring manager.

Code Your Future came away with a film built for the audience that matters most to them, prospective employers. Rather than the organisation talking about itself, recognised names in tech make the case on its behalf, which lands far harder with someone weighing up a partnership or a first hire