Brand Content

Drag Rugby 2026

Brand Content
Case Study
Community
Sport & Fitness

The challenge

For the third year in a row, AOTV proudly sponsored the iconic Drag Rugby charity game at Cardiff Arms Park.

Our approach

Drag Rugby has been going since 2018, starting on a rainy pitch in a park. Over the years it steadily grew bigger and bigger, but never finding the audience it deserved.

The outcome

But this year, over 4,000 tickets were sold. People from all over the world travelled to Cardiff to witness this incredible game with their own eyes.

4,000
Tickets Sold

£21,013
raised for charity

400%
increase in ticket sales

Client
Cardiff Lions RFC
Role
Film + Edit
Crew
7
Delivered
1 Week
Deliverables
Social Clips
1 minute highlights
5 minute documentary

"AOTV have sponsored the club for years and been a huge asset to us. Their videography and photography have transformed our club brand and digital footprint. We can't thank Dan and his team enough — and we'd recommend them to anyone looking to up their digital game."

Joel Hamer, Chairman, Cardiff Lions RFC